Master in Art Direction & Media Management
One-Year Master's Degree
The Master of Art Direction and Media Management is aimed at training professionals who deal with the identity of a company, starting from its website up to every information or advertising component that concerns it through a precise communication work. Trainees will learn how to design for video, motion, interactive animation, web, mobile design and UX design.
The Master places at the center of the training path the vision of the Creative Director, essential for interpreting the needs and particularities of a brand, a product or a service.
Quasar Institute For Advanced Design
Master in Art Direction e Media Management
One-Year Master's Degree
The Master of Art Direction and Media Management is aimed at training professionals who deal with the identity of a company, starting from its website up to every information or advertising component that concerns it through a precise communication work. Trainees will learn how to design for video, motion, interactive animation, web, mobile design and UX design.
The Master places at the center of the training path the vision of the Creative Director, essential for interpreting the needs and particularities of a brand, a product or a service.
Credits
60
Language
Italian
Duration
1 year
Attendance
Online & Classroom
ACADEMIC GOALS
The Master aims to tackle the acquisition of the fundamentals of advertising through a theoretical and practical educational path made up of lectures and workshops in which the students are led from the initial concept to the development and planning of communication campaigns, digital, field, developing the projects in different ways, deepening the use of the software according to the appropriate communication mode of the same.
SUBJECTS
- Art Direction – 8 CFA
- Digital Art Direction – 6 CFA
- Fundamentals of Marketing – 2 CFA
- Brand Management and Brand Communication – 6 CFA
- Media Management, Web Marketing and Digital Strategy – 2 CFA
- Content Management e Copywriting – 4 CFA
- Trans Media Strategy – 2 CFA
- Art Direction for Photography – 4 CFA
- Foundations of Digital Design – 2 CFA
- Technology for Project Management – 2 CFA
- Fundamentals of Design Thinking and Creativity in House – 4 CFA
- Final Exam – 4 CFA
- Internship – 10 CFA
PROFESSIONAL LANDSCAPE
Students of the Master in Art Direction & Media Management develop art direction skills, design of cross media campaigns, storytelling, digital management and media management in order to be able to conceive and develop advertising campaigns on various media.
At the end of the course students will be able to:
- Manage an Art Direction project on traditional media and digital media
- Manage a Digital Strategy project
- Manage a communication campaign
- Coordinate editorial plans
- Write a Digital and Social Media Strategy document
- Design and manage Video, Content and Social Media marketing activities
A part of the course is also dedicated to the acquisition of the fundamentals of Art Direction through two important courses, one traditional and one focused on the digital market, plus a speech cycle with Art Directors of important communication agencies.
The Art Director is commonly required in fields such as Advertising, Graphic Design, Fashion, Media or Entertainment. In addition, Creative Directors usually work as professionals hired directly by companies or as members of a team of agencies. Furthermore, professional opportunities are possible for figures such as Communication Manager, Social Media Strategist, Project Manager for Media and Content Creator.
LECTURERS AND CLASSES
At Quasar Institute for Advanced Design courses are taught by successful and experienced designers, professors, technicians and artists, selected not only for their teaching vocation but also for their passion and real knowledge of the work landscape. Quasar considers its teaching staff as the backbone of its educational offer, there is a very close relationship between the faculty and the students community, every class is composed by maximun 20 future designers.
COLLABORATIONS AND PLACEMENT
A network of collaborations will immediately allow you to try your hand at real projects and relate to internationally renowned business realities such as Fendi, Aeronautica Militare, Coni, Ikea and many others. Quasar Institute not only manages to respond to the challenges and evolutions of the working world, but also to anticipate their requests and trends. This is why, to date, the placement rate of our students is 96%.
INTERNATIONAL APPLICANTS
Students from all over the world can apply to the courses in Quasar Institute for Advanced Design. It is an easy guided process, by filling the request information form you will be contacted by the International Admissions office that will provide you the information and follow you in the application procedure.
Studying abroad is an important commitment for a student and her or his family, for this reason we make a deep analysis of the student background and academic goals to find the best match in our academic offer. The International Admissions Office supports the compliance of the documents for validating the studies and visa requests in the Italian Diplomatic bodies, directly or with the support of the local partners.
