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Special Lecture online by Jan-Christoph Zoels – Service Designer

Special Lecture online by Jan-Christoph Zoels – Service Designer

Quasar Institute for Advanced Design is pleased to invite the creative community to the special lecture online

“CHANGE AGENTS” Adapting services to people’s behavioral models. by Jan Christoph Zoels Promoted by Prof. Paolo Scoppola, coordinator of Interaction Design Course

March the 16th from 18.00 to 19.30 (CET) on Teams Platform.

The presentation is showcasing key design challenges for our profession. Three case studies by Experientia illustrate design approaches and results. Empathetic, people-focused services and products increase the business potential of innovations. In order to create and de-risk innovative products and services for people, we need to understand people’s behaviors and contexts of use – their goals, constraints, values and cultural reference models.

Jan-Christoph Zoels is a founding partner of Experientia, a service design studio in Turin, Basel and Singapore. He advocates a strategic integration of behavioral modeling, design, prototyping and iterative testing to improve the sustainability of products, environments and services.  Originally from Germany, he lived for many years in the USA, where he taught at Rhode Island School of Design (RISD), and was a senior designer at Sony and director of information architecture at Sapient. He joined Interaction Design Institute Ivrea as a senior associate professor, where he ran the business innovation workshops called Applied Dreams.
He has taught at Jan Van Eyck Academy (Maastricht, Netherlands),  Samsung’s Innovative Design Laboratory (Seoul, Korea), CIID Copenhagen, UGA Terry Business School (USA), Free University of Bozen-Bolzano, Politecnico di Milano, and Domus Academy, Milan.  He was program director of the Interaction20 conference in Milan, is a frequent speaker at design conferences and colleges.
To register and receive the lecture ID please send an email to  indicating your name, surname and country of origin.
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