Special Lecture online by Jan-Christoph Zoels – Service Designer
Quasar Institute for Advanced Design is pleased to invite the creative community to the special lecture online
March the 16th from 18.00 to 19.30 (CET) on Teams Platform.
The presentation is showcasing key design challenges for our profession. Three case studies by Experientia illustrate design approaches and results. Empathetic, people-focused services and products increase the business potential of innovations. In order to create and de-risk innovative products and services for people, we need to understand people’s behaviors and contexts of use – their goals, constraints, values and cultural reference models.
He has taught at Jan Van Eyck Academy (Maastricht, Netherlands), Samsung’s Innovative Design Laboratory (Seoul, Korea), CIID Copenhagen, UGA Terry Business School (USA), Free University of Bozen-Bolzano, Politecnico di Milano, and Domus Academy, Milan. He was program director of the Interaction20 conference in Milan, is a frequent speaker at design conferences and colleges.